Read the HBR digital article on Starbucks?s Corporate Culture.
Leinwand, P. & Davidson, V. (2016). How Starbucks?s Culture Brings Its Strategy to Life. Harvard Business Review Digital Articles, 2-4.
Around 2007, Starbucks was underperforming. Mr. Schulz returned to Starbucks and turned around it, transforming it into a highly successful global firm. Discuss some of the culture related strategies that Mr. Schulz undertook in order to transform Starbucks into the powerhouse it is today.