APA format. Please Answer all parts of the anaylsis. This is the Culture and Economics Analysis of India. We are aiming to introduce Cheez-its to india and gather all the info to successfully sell it in that country. Below I have attatched all the parts that must be researched for your marketing plan. PART I: Introduction to the Culture and Economics of the Country
Cultural Analysis: The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to be an important source of information for someone interested in understanding business customs and other important cultural features of the country. This cultural analysis is composed of two parts: information on the cultural makeup of the country and the economic analysis of the country.
The information in this analysis must be more than a collection of facts. In preparing this material, teams should attempt to interpret the meaning of cultural information. With that said, your country analysis should contain at least one paragraph on each of the following areas:
PART I: Introduction to the Culture and Economics of the Country
Based on your analysis of the market, briefly summarize the major problems and opportunities requiring attention in your marketing mix, and place the summary at the front of the report
NOTE: The Executive Summary should be written last after the paper is finished so you can summarize all of the key points of the paper. However, it is the first section in your paper.
I. Include short profiles of the company, the product to be exported and the country with which you wish to trade.
II. Brief discussion of the country?s relevant history
III. Geographical setting
IV. Social institutions
?The role of education in society
?Primary education (quality, levels of development, etc)
?Secondary education (quality, levels of development, etc.)
?Higher education (quality, levels of development, etc.)
?Stability of government
?Organization of the judiciary system
?Code, common, socialist, or Islamic-law country?
Religion and other belief systems
?Orthodox doctrines and structures
?Relationship with the people
?Which religions are prominent?
?Any powerful or influential cults?
The Economic Analysis of the Country
The reader may find the data collected for the economics analysis guideline are more straightforward than for the cultural analysis guideline. There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic soundness of a country and information on channels of distribution and media availability. As mentioned earlier, the guideline focuses only on broad categories of data and must be adapted to the particular company and its product needs.
II. Economic statistics and activity
?Gross national product (GNP or GDP)
?Rate of growth (Real GNP or GDP)
?Personal income per capita
Distribution of wealth
?What proportion of the GNP does each industry contribute?
?Ratio of private to publicly owned industries
?International trade statistics
?Single or multiple exchange rates?
?Current rate of exchange
This section reports data on all channel middlemen available within the market. Select a specific channel as part of your distribution strategy for your marketing plan
?Number of retailers
?Typical size of retail outlets
?Customary markup for various classes of goods
?Methods of operation (cash/credit)
?Scale of operation (large/small)
?Role of chain stores, department stores specialty shops
This section reports data on all media available within the country or market. Select specific media as part of the promotional mix and strategy for your marketing plan.
?Availability of media
?Other media (cinema, outdoor etc.)
?Coverage of various media
?Percentage of population reached by each of the media