Chat with us, powered by LiveChat Company Report | Refine papers
  

It is a group project. You only need to write part 4 and part 6 which are
part 4. Complete an industry analysis: (15 points)
a. Market size

b. Growth

c. Strategic direction (innovation)

d. Key trends

e. Regulatory compliance

part 6. Customer analysis (15 points)

a. Customer profiles for both channel partners and end-users

b. Recommend best path(s) to market (Export strategy/logistics/key contacts & relationships needed ? industry, distributor, retail, governmental etc.)

It must be 4 page for each part. In addition, it should be separately for those two part. Company: Sure Grip https://www.suregrip-handcontrols.com/
In your groups (same groups as the presentations) you will complete a consultant?s style market entry analysis/report. The organizations are real Canadian companies that will be interacting directly with student groups. The organizations will be introduced on the first day of class. The paper will be approximately 20-30 pages, double-spaced (not including title page, table of contents, references and appendices).
The project should be formatted in APA style. Only 1 member of each group needs to submit. Please include a Title Page with all group members names listed. Please submit in Microsoft Word Format.
Grading Rubric:
1.Executive Summary (5 points)
2.Environmental analysis: Explanation of the political/regulatory, economic, socio-cultural, legal, environmental, and technological situation in the target country. (15 points)
3.Analysis of cultural dimensions across home and target country. Please use Hofstede?s model as a framework for evaluation and provide a practical analysis of key differences and how they will impact business for your company. (10 points)
4.Complete an industry analysis: (15 points)
a.Market size
b.Growth
c.Strategic direction (innovation)
d.Key trends
e.Regulatory compliance
5.Complete a competitor analysis: (15 Points)
a.Identify all key competitors
b.Market share analysis
c.Competitive product characteristics (features and benefits to customers points of differentiation)
d.Pricing analysis (current pricing corresponding with features)
e.Competitive forces (Porter?s 5 forces)
f.Competitive Advantages of your company?s product
6.Customer analysis (15 points)
a.Customer profiles for both channel partners and end-users
b.Recommend best path(s) to market (Export strategy/logistics/key contacts & relationships needed ? industry, distributor, retail, governmental etc.)
7.Conduct a SWOT analysis for this venture into the foreign country. (15 points)
8.Conclusion and Recommendations (10 points)

error: Content is protected !!