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Case Study: Humana’s Bold Goal: 20 Percent Healthier by 2020

Harvard Case Study: Humana’s Bold Goal: 20 Percent Healthier by 2020

“Beginning in 2013, Humana Inc., headquartered in Louisville, Kentucky, pursued a major organizational transformation, from being an insurance company focused on paying claims to becoming a health and well-being company focused on improving the health of its beneficiaries. The company set a “Bold Goal” of improving the health of the communities it served by 20% by 2020. To achieve this new goal, Humana undertook a multiyear redesign and investment of people, processes, and products in order to gain the trust of consumers and providers, and to partner with communities to improve health. The case focuses on community initiatives, where Humana was developing its new role as “convener of conversations,” providing leadership infrastructure and partial funding to spark community planning with a wide range of stakeholders and to design and monitor interventions that were tailored to local health improvement. At the same time, Humana remained a publicly-held corporation accountable to its shareholders for revenue growth and financial return.”

Read the full Harvard Case Study very carefully.

1. Describe population health improvement from the perspective of a health insurer.

2. Explain how to design a strategic performance measurement system for community health improvement.

3. Discuss the relationship between traditional business strategy and community health improvement, and the various channels or activities through which business can successfully improve community and worker health.

4. What is the business case for Humana’s approach to community health improvement? Discuss the growth in Medicare Advantage customers.

5. Who are Humana’s key customers?

6. Analyze the barriers in New Orleans.

Initial posts must be at least 600 words in length or approximately three to five paragraphs. Posts require thoughtful responses and discourse that connects to the course material. Reference the page of the Case Study to support your discussion points as appropriate . Case Study: Humana’s Bold Goal: 20 Percent Healthier by 2020

Harvard Case Study: Humana’s Bold Goal: 20 Percent Healthier by 2020

“Beginning in 2013, Humana Inc., headquartered in Louisville, Kentucky, pursued a major organizational transformation, from being an insurance company focused on paying claims to becoming a health and well-being company focused on improving the health of its beneficiaries. The company set a “Bold Goal” of improving the health of the communities it served by 20% by 2020. To achieve this new goal, Humana undertook a multiyear redesign and investment of people, processes, and products in order to gain the trust of consumers and providers, and to partner with communities to improve health. The case focuses on community initiatives, where Humana was developing its new role as “convener of conversations,” providing leadership infrastructure and partial funding to spark community planning with a wide range of stakeholders and to design and monitor interventions that were tailored to local health improvement. At the same time, Humana remained a publicly-held corporation accountable to its shareholders for revenue growth and financial return.”

Read the full Harvard Case Study very carefully.

1. Describe population health improvement from the perspective of a health insurer.

2. Explain how to design a strategic performance measurement system for community health improvement.

3. Discuss the relationship between traditional business strategy and community health improvement, and the various channels or activities through which business can successfully improve community and worker health.

4. What is the business case for Humana’s approach to community health improvement? Discuss the growth in Medicare Advantage customers.

5. Who are Humana’s key customers?

6. Analyze the barriers in New Orleans.

Initial posts must be at least 600 words in length or approximately three to five paragraphs. Posts require thoughtful responses and discourse that connects to the course material. Reference the page of the Case Study to support your discussion points as appropriate .

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